A media kit is a packet of information about your business that is created for use by the press. Its purpose is to provide media members with the necessary data to report on your business.
Why Do You Need a Media Kit?
If reporters are on a tight deadline to finish a story, they are going to look for the fastest and easiest way to get the information they need. If your competitor has a media kit with this data readily available and you don't, guess who's going to get the free publicity?
Media kits are also great tools for communicating important points about your company to potential new customers and partners. The information is easily accessible in one central location (especially if it is online), and you can still print copies of your media kit for conferences, tradeshows and targeted media members as needed. But by posting the information on your website, you can save a significant amount of time and money in printing and shipping fees.
Leading Wave is here to help you! Contact with us now!